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Critics also question if consumers even read privacy policies or can understand what they read. A 2001 study by the Privacy Leadership Initiative claimed only 3% of consumers read privacy policies carefully, and 64% briefly glanced at, or never read, privacy policies. One possible issue is length and complexity of policies. According to a 2008 Carnegie Mellon study the average length of a privacy policy is 2,500 words, the research and requires an average 10 minutes to read. The study cited that "Privacy policies are hard to read" and, as a result, "read infrequently.
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"pay a premium to purchase from more privacy protective websites." Furthermore, a 2007 study at the University of California, Berkeley found that "75% of consumers think as long as a site has a privacy policy it means it won’t share data with third parties," confusing the existence of a privacy policy with extensive privacy protection.
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